USGBC
Launches Member Circles
USGBC
links like-minded interests
A
highlight of this year's USGBC Day celebration at Greenbuild 2005
was a series of industry-specific forums at which members could
network, share best practices, identify opportunities and
obstacles, and strategize about solutions. The forums were a
prelude to a brand-new initiative USGBC is proposing to support
its members: the creation of "Member Circles." Member
Circles are envisioned as flexible, responsive communities that
can come together from within the larger USGBC membership and give
members with similar interests a connection to their colleagues
and access to industry-specific tools and resources. At the
forums, members will have the opportunity to weigh in on the value
of these communities and provide feedback on their development,
structure, and activities.
Although
this initiative is still in the planning phases, USGBC members are
already looking forward to taking part. Jana McKenzie, principal
with EDAW Inc. explains, "The Site Design Professionals
circle is an exciting opportunity for landscape architects. We'll
be able to learn from and collaborate with our colleagues
throughout the industry, and more fully leverage our knowledge in
pursuit of our goals."
No
matter their final form, these new circles offer tremendous
potential benefits, both tangible and intangible. The USGBC Web
site could provide a forum for members to share best practices and
exchange ideas and information, and help each other in pursuit of
their environmental goals. Each circle could also have its own Web
page, chock full of valuable industry information and resources.
Just as importantly, Member Circles could help create a
"community within a community," keeping members
connected to the grass roots spirit that inspires the green
building movement.
In
addition to connecting members with one another, Member Circles
could be valuable in fostering links and communications with the
Council, and could also increase opportunities for collaboration
with other organizations outside the Council. USGBC Day industry
forums are planned for Contractors and Builders; Educators;
Government Professionals; Product Manufacturers; Architects;
Engineers; Site Designers and Planners; Beal Estate Professionals;
and Interior Designrs. The idea of Member Circles will be
discussed during each forum, and members can also provide input on
the circles via the USGBC Day evaluation form that will be
distributed at the conclusion of each forum.
Member
Circles are just one of the ways USGBC is celebrating and
encouraging the diversity of its membership. USGBC was founded as
a forum in which to find common ground and chart a path towards
market transformation. As the green building movement has grown,
so too has the USGBC community - from a few hundred members in
2000 to nearly 6,000 in 2005. USGBC's membership has increased in
both breadth and depth; recent years have seen a growing interest
in, and desire to be knowledgeable about, green building from
financial institutions, real estate firms, contractors and
builders, and facility managers, to name just a few. "What I
like about being a part of the Council," says Holley
Henderson, principal with H2 Ecodesign, "is that the sum is
so much greater than the parts. The USGBC community is made up of
so many voices; by embracing each of those voices we form a chorus
that is persuading the rest of the world about the value of green
building."
Enshrined
in USGBC's core values is a commitment to "understanding and
addressing the shared and unique need of all members of our
community." While an important part of USGBC's mission is
uniting all sectors of the building industry in pursuit of a
common vision, USGBC also listens and responds to the full chorus
of the membership. The people who live and work in the green
building industry range from the famous architect who has designed
a dozen LEED buildings, to the school principal who wants her
students to learn in a healthy environment, to the developer who's
just begun to learn about green, to the hospital administrator who
wants to improve his patients' quality of care. Each of these
individuals has different needs and concerns, but each of them—
and countless others — has a home in the U.S. Green Building
Council.
Nine
member circles met at this year's Greenbuild. Click on the links
below to see the notes gathered at each session:
This
is the eighth in a series of articles detailing the latest
news and information that was released at Greenbuild 2005.
All comments are the sole responsibility of the author.
This article was originally posted 12/27/05.
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